Meet the Creative: Fiona Leonard - Founder of Flowetic

“People are beginning to see that wellness is about much more than beautiful people posting pictures of their ‘perfect’ lives on Instagram.”

Dance like nobody’s watching. If there’s one message that the founder of Flowetic wants you to know, its that dance should be accessible to all, whatever your age or ability.

A dance programme with a whole lot of heart, Flowetic, is not just about burning calories in the fastest amount of time, it is about feeling fit and healthy in body and mind. With a belter of a soundtrack, you can dance, tone and strengthen those bones with Flowetic at Float this September.

Co-founder Fiona Leonard, alumni of the prestigious London Studio Centre, has years of experience in the field of dance, and has created Flowetic to remove the intimidating atmosphere that surrounds elite dancing, developing a space where anyone and everyone can participate, get fit, and have fun. We caught up with Fiona to find out why she’s excited to be a part of Float, and why she thinks the wellness industry needs a shakeup.

What is your company, what do you do and what makes it special?

Flowetic is a dance fitness programme - it’s special because although it’s a fitness class and ticks all the usual boxes you would expect (improves fitness levels, tones and strengthens), because of the music and relaxation part of the class, there’s also a real holistic element to it too. People walk out of the class feeling taller and happier both inside and out.

Why did you want to be a part of Float?

I love the Float ethos which centres around the word ‘wellness' in its truest form. Feeling good, feeling content and feeling grateful on a daily basis for what you are now, today - irrespective of what anyone else is.

How do you think the Wellness industry is evolving?

People are beginning to see that wellness is about much more than beautiful people posting pictures of their ‘perfect’ lives on Instagram. We have to dig a bit deeper than that and the industry seems to be slowly (but surely!) ditching the ‘one size fits all’ approach in favour of one of acceptance - which can only be a good thing.

What comes to mind when you hear the word wellness?

Good food, great music, healthy bodies and unfurrowed brows!

How does Flowetic help people to feel good?

We think that dance, music and a good ‘ol fashioned endorphin kick can provide real therapeutic benefits.

Flowetic asks two really important questions:

1. Do you love it?

2. Does it make you feel good?

If the answer to both of those questions is ‘yes’, the likelihood is that those other questions (how many calorie does the class burn? If I do 2 classes a day for the next 3 weeks, will I lose a stone before my wedding next month?) will dissipate away. If you love it and it makes you feel good, you are way more likely to make a long term lifestyle change rather than a short term quick-fix.

What does happy look like to you?

Snowboarding, cycling, dance, music and adventures with my favourite people!


Fancy giving Flowetic a try? Grab you Float ticket here

Jenna Campbell