Flying the Float Flag: Meet the Ambassadors - Skoti - Founder of Fera
“The Body says what words cannot” - Martha Graham.
This week we’re speaking to Skoti, Founder of Fera - a health, mindfulness and movement company, which seeks to embrace both the human and animal through movement and mind. With a focus on training that primes the body for life, Fera specialises in structural integrity, confidence in motion, and sovereignty of human ability. Working to optimise the output of the human body and mind, Fera leads skill-based workshops, group coaching, and workout sessions, shunning superficial exercise that prides itself only on reps and 'gainz'.
What is your company, what do you do and what makes it special?
Fera is a health/mindfulness/movement company. I work with people in a way that looks at the sum of their whole when considering their body; be that performance, lifestyle or general well-being. I feel if we want to optimise, truly optimise and not just improve a little, any aspect of our being to go ALL IN! Sounds intense, I don't push people into the depth when working with them, I allow them to lead the way. Their body and journey with it is their own virgin jungle to hack their way through, I'm just there to hold space and share insight with them, so they can make more informed decisions about the direction they are going.
Why did you want to be a part of Float?
Working with Float made sense because they’re making the right noises about the wellbeing and fitness industries, how much it was missing the tone of what we are all trying to achieve; a better us. I wanted to be part of a crowd of people who embraced and allowed for my business to be more authentic, myself included.
How do you think the wellness industry is evolving?
I'm going to make sweeping statement and I'm not sorry: people want an athlete's body on a reality TV stars lifestyle, there is no long term integrity with their path, it's all for the 'gainz' in the short term, because a bunch forgot to train endurance.
People are having microwave Sunday dinners, where has the 3-2 hour journey gone on making that beautiful dish?! Like Banksy once said "I don't eat a burger to have a s*@t" and that is what is going down.
What do you think people will take away from attending Yolk?
I think people will take away different possibilities has to how they could incorporate new ways of approaching their life, especially in a more light, playful, internal and progressive way.
How does your work help people to feel good?
More often than not I will scrap a plan based on my audience's vibe. If they are feeling awful from a hard day, I'm gonna do work with them that influences certain 'happy' hormones and invigorates their central nervous system, maybe through backbends or inversions. I'd say from that perspective I tap into people to feel good, because I see them and then I appropriate myself and the work.
In your opinion, how do movement and wellness relate to one another?
When you just start to scratch the surface of the endocrine system and neurological system, it is hard to see how movement and wellness are not connected.
I'm not going to repeat myself just to bore you, so I'll put it this way: If you grow a plant in a cupboard, it will grow, though it will grow very limited, it will not reach it's true potential given the right space and environment. You have to understand the appropriate amount of watering, sunlight, temperature, nutrients and space for both above and below the soil line. Way back, we came at it from the perspective that we should develop into life, super early fundamentals to life right there. I struggle to see the difference between the two. I get it from a 'social world' perspective, but I feel the 'social world' we currently live in has the potential for a upgrades as to how we treat humans and their overall health.
What comes to mind when you hear the word wellness?
Honestly, a part of me rolls my eyes, just because of how society has hijacked the word and made it very articulated towards a more 'high brow' audience.
What does happy look like to you?
Being caught up in a very vivid observation of being in the moment. I feel super alive, warm, fuzzy, electric and relaxed within my mind, and generally sharing that experience, though I've definitely felt that good stuff on my own.
What does success look like to you?
Success to me is creating a family, long term ability to be versatile in the way I am able to grow and share my work, and the work of peers, and to finally be financially free.
What pearls of wellness wisdom can you share with us?
Be the person who picks to make a sunday roast from scratch more than you use the microwave. In fact, that microwave has got a new owner, The Bin.
Fancy coming down to Float, grab your tickets here.