Meet the Creative: Camilla Dempster

Camilla Dempster is inviting you on a journey to be your best you, the only caveat; you determine exactly what that means for you. Jettisoning punishment, self-loathing, distrust and rules, in favour of strength, courage, ownership and autonomy, Camilla teaches women to ditch the binge, guilt and restrict cycle by taking away the pressure to be ‘perfect’. A personal trainer with over 10 years of experience, Camilla has helped thousands of women overcome their unique obstacles and thrive.

What you’ll find with Cam is a somewhat messy yet dreamy concoction of disciplines that she works across and has a deep rooted passion for. Covering a wealth of topics and activities, from fitness, nutrition, mindset, pain management and life coaching, Camilla wants to bring together, “a rad-ass-tribe of women all for the same thing - radical self-respect.”

Camilla will be joining us at Float in September, sitting on our panel of experts and offering her pearls of wellness wisdom on the topics of pain, gut health and the power of breathing, while also leading her own pain management workshop and sharing her knowledge of the wellness industry today.

What is your company, what do you do and what makes it special?

My company is holistic in nature.  I’ve personally grown through a lot of challenges regarding my body and worth. At age 15 I was 90 kg and then over the following 10 years I oscillated between this weight and just below 50kg. I would relate my worth completely to my weight and would have terrible roller coaster emotions.  And whilst I was top of my game teaching other trainers to be trainers with PTA Global I contemplated giving it all up because I didn’t feel good enough. Over the past 7 years I built a inner strength, compassion and courage to step away from those limiting beliefs and built my business on that foundation.  I believe “mindset over muscle” and start the inner definition of what you want. We are all individuals and should be treated as such.

What made you want to take part in Float?

I believe in imperfect action; taking the daily conscientious steps towards your definition rather than being stuck in inaction. I love the concept of Float because we are aligned - I fell in love when I read “Wellness is not perfection in body or mind, string-chasing or self-hating.  Wellness is trial and error.” Wellness is not a #hashtag on the gram of curated feeds portraying holidays, 6 pack abs and getting a bikini body by simply putting a bikini on your body.

What does wellness mean to you?

Wellness is about putting you first.  Because if you don’t protect your bubble and do things to look after you, on the inside and out, then you can’t be your best for all the people you love around you.

How do you think the wellness industry is evolving?

As the swell of #wellness on social is veering uncontrollably towards looks of perfection I see a split in the industry.  Where one side slides down a slope of ego and images of perfection and the other moves with authenticity towards truly helping people.  And I believe that movement will have trends in combining personal wellness with planetary wellness with things like Plogging. As well as more digital detox style retreats, gut health, organic beauty, breath and pelvic floor health as well as sleep hygiene.

How do you help people to feel well?

As I’ve mentioned I believe everyone’s wellness journey is individual.  With that said I work with creating community brunches creating safe spaces to learn, grow and inspire as well as online courses that promote ditching the binge/guilt/restrict cycle with like minded women.  I also use ANF Therapy with clients who have physical pain, inflammation, sport injuries or gut health problems.

Do you have a life motto or mantra?

Ah that’s a toughie because life changes so frequently, but one that stays with me is from my mum and is “everything happens for a reason”.  And I really believe it does, it’s more how we react and adapt to the changes in life. Change, after all, is the only constant in life.

What are the most rewarding aspects of your job?

I take pride in the fact I don’t ‘own’ anyone’s change. I am simply the guide, the GPS the mentor helping each and every person’s life I touch. When you work with me YOU own your change, it’s your empowerment and YOUR growth. I’m just grateful to be a part of it. Being a part of someone's growth is the MOST rewarding aspect of my job.

What does happy look like to you?

Happy to me, is connection.  It’s hugs. It’s holding hands.  It’s spending time with people that you love.  It’s compassion, creativity and courage.

How have your own experiences shaped your perception of what it means to be well?

As I briefly mentioned earlier I struggled with my weight for a long time. I used multiple crazy fad diets, exercise programs and disordered eating in order to be ‘smaller’. I did feel good, I can’t lie here, when I was losing and the numbers were low. But, those highs were distracted and stupefied tenfold by the devilish lows that always followed. I was on a roller coaster that controlled me. I never want any other people to go through that.  

I want to live in a world where no women connects their worth to a weight or size or shape. This world in which we can all support each other and trust, love and accept ourselves.  

Being well, to me, now means more than the external it’s about the inner mindset first. Of course, nourish your body with great food and movement but do that from a point of self love and care not punishment or restriction.

What is best piece of advice you have received?

Don’t be so hard on yourself. Ever.  

What inspires you?

Nature - anytime I spend in the wilds, barefoot to the ground I come back with more of what fuels me, my body and my dream.

You work with women to show them compassion and kindness, how do you offer yourself that?

Well in part, as I just mentioned, spending time in nature recharges me. I know myself, that I’m an introvert so I know when I commit to giving out energy in the form of content online, events or speaking and networking I have to spend time PRIOR giving to myself. I live by the saying #energyinbeforeenergyout.

“energy in” for me looks like spending time in nature, with my husband, cuddles or plays with my pooch and reading. Time alone recharges me so even just a nap sometimes is all I need.

What was the last thing you read/watched/listened to?

I just finished reading “Girl Wash your Face” by Rachel Hollis and loved it. In the book each chapter delves into one of her life learnings and how to be confident and break the cycle of negativity.

What is the most useful thing you have learnt in your career?

Listen with Empathy.  One of my mentors at PTA Global, Bobby Cappuccio taught me that there are varying levels of listening. The lowest being that you’re not listening and the highest being empathic listening.  it’s paying attention to the person who’s speaking with empathy - “seek to understand, before being understood”.

Both listening to my dreams before taking action as well as listening to the dreams of the women I serve.  

Camilla’s work is split into three parts:

  1. Online coaching through her signature program Transformation Tribe

  2. Face to face events in Bristol including #moderationmindset brunches and blogger meet ups.

  3. In person pain management therapy using ANF Therapy create instant change.

Love what Cam’s about? You can find out even more on her site www.nlperform.com and connect with her on Instagram @camilladempster.


Fancy coming to Float Festival 2018? Grab your ticket here.

Jenna Campbell