Meet Body Confidential - Leading the Conversation on Body Confidence
As one of the few magazines devoted to women living and working in Manchester, Body Confidential was the perfect fit for Float Festival. An editorial with a strong focus on wellness, reporting on the latest industry developments and sharing the stories and opinions of how Manchester locals stay fit, happy and healthy, they seek to uncover the meaning and value of wellness to the individual. In a non-prescriptive, non-judgmental way Body Confidential invites frank and honest conversation, champions female empowerment and encourages its readers to be creative and open as they candidly share the stories of women from around Manchester, covering style, beauty, body confidence, diversity and societal issues. They’ll be joining us at Float to ask what body confidence means to you, getting to know how fellow Mancunians feel about themselves and how we can tackle the effects of modern day life, where social media is king and our sense of self is inextricably linked to the opinions and behavior of others. We spoke to L’Oréal Blackett, Body Confidential’s Editor to find out her take on wellness today, why gratitude is essential and how the publication seeks to initiate conversations on establishing better physical and mental betterment.
What is your company, what do you do, and what makes is special?
Body Confidential is the online sister publication to Manchester Confidential, a lifestyle guide for the North West. We’re one of the few women’s magazines devoted to women living and working in Manchester.
Why did you want to partner with Float?
Wellness is a big editorial focus for Body Confidential so it was a no brainer to partner with Manchester’s first dedicated Wellness Festival.
What is the ethos of Body Confidential?
Body Confidential is a women’s’magazine with a strong Mancunian accent. It is a platform for frank conversations, female empowerment, humour and creative expression. We want local women to talk about the things that matters to them most. We hope to be the vehicle to do just that.
What does wellness mean to you?
Wellness is more than just soya milk and avocados. It is an all-encompassing approach to caring for your wellbeing, both mentally and physically. Sometimes wellness means completing an hour -long yoga class other days it means scoffing a chippy tea.
How do you think the industry had evolved in the last few years?
It has become big business, which can both be good and problematic. It is comforting that more businesses are focusing on mental health and wellbeing; as well as more conversations about mental health are being held on larger platforms. This was unheard of a few years ago. But, as wellness has become much more of a commodity to sell, the industry has become less about improving people and more about monetary gain.
How does Body Confidential work to make people feel happy and well?
We like to think of Body Confidential as a millennial woman’s big sister. Whether we discuss the latest salon opening or we’re ranting about tampon tax, we hope to share tips and start conversations for physical and mental betterment. Also, we write stories to make you laugh too laughter is the best medicine even if we’re laughing at ourselves. A big editorial feature is our street style segment; we want to reflect the brilliantly diverse people of the city through street style fashion imagery – there’s no one Manchester style or one kind of Mancunian. Believe it or not, most people love being stopped on the street as it is a big compliment.
What role do you think brands/influencers/businesses need to play in promoting wellness?
With anxiety levels growing rapidly due to social media use, influencers and brands should be more mindful about how they may contribute to negative experiences online. More honesty and sincerity is needed from these major influencers.
What are you looking forward to checking out at Float?
Absolutely everything. It seems like it will be a wholly uplifting event.
What rituals do the Body Confidential team practice to keep energized and well?
We laugh, we debrief, we work out together and help each other when needed. We’re a small team so a positive working relationship is key to success.
Do you have any pearls of wellness wisdom for us?
Before anything else, practice gratitude. Say kinder things to yourself and prioritise your peace. You deserve it.